May 30, 2012

OOMPAHist Conference: PART II

Last week I wrote Part I of OOMPAHist Conference [can be read here!]
This is Part II, the last part about this project.
Below are the final posters [originally 20x30 inches], the posters went through so many revisions, they were the main components of this project. 

Valve 1: an illustration of Mr. John Philip Sousa [the inventor of the Sousaphone]
I exaggerated the curves of the sousaphone around Mr. Sousa and used several layers
of the sousaphone! The portrait was drawn with pencil on sketchbook paper, the sousaphone was drawn with pencil as well and a silhouette was cut out of Kraft paper.
The music bubbles were collaged on illustration board, after printing several sheet music and cutting them into pieces. 
The first day of the conference takes attendees into the 'back-story' of the sousaphone. 
The day consists of panel discussions + lectures on the history of the instrument and its inventor and also music education [going through educating through picturebooks discussed by Lemony Snicket and then music education in high schools discussed by a high school music teacher and finally Music Colleges].
The day closes with two workshops on playing the sousaphone, one workshop for beginners and the other for advanced players. 

Valve 2: The second day of the conference is the 'global-stage', celebrating the diversity of the sousaphone. The second day also includes a focus on Banda Music [ NYC based Banda Sinaloense de los Muretos will be performing along side the Mexican all female members Banda Sonadoras].
The day ends with the screening of the documentary 'Gypsy Caravan'.
The illustration is based on a tiny doll I got from 'La Sirena' a Mexican folk
arts store [went there for inspiration when I started working on this project]! 
I drew the doll, then decided to make a lino-cut out of it! I also made a Papel Picado
banner! To stay consistent with the 1st poster, music bubbles were used on a ridiculously tiny sousaphone and escaping off the left lower corner! 
the layering aspect was repeated here too.

Valve 3: The third and final day is all about networking and connecting amongst sousaphone players! The day starts off with career advice [social media promotion + touring and crossing borders legalities + getting sponsorships]. Then, a focus on the instrument is presented with a demo on fixing the sousaphone and an introduction to Musicians without Borders Instrument Fund. And the day ends with an open discussion with bands from 3 different countries & musical styles, discussing their journey, inspiration, and mingling with attendees. The illustration I drew was based on a doodle of different Sousaphone players. I decided to keep the naive aspect so the characters are relatable to any musician [unlike the 1st poster were I needed to get the likeness of a historical recognizable figure]. 



Stickers of characters from the 3rd poster + music bubbles!
Making this giveaway was the most fun, making the packaging for it was too :)

A Sousaphone Repair Kit was the 2nd giveaway!
It was easy since I based off the packaging on the stickers packaging to stay consistent.



[Business cards + Letterhead + Envelope]

May 20, 2012

OOMPAHist Conference: PART I

I wanted to share this real exciting & super time consuming project that I have been working on!

This project was done for Visual Communication class at Pratt Institute with Professor Brenda McManus (one of the most awesome professors I've ever had!). 
We started by choosing a topic found in a newspaper article. 
This is the article that I picked for my topic 'Tuba Raids' Plague Schools in California by Ian Lovett.
A very brief summary of the article: 'Due to popularity of Banda Music -a Mexican type of music- in California, people/ kids started stealing sousaphones/ tubas from schools'.
So my topic is: 'Sousaphones' sometimes referred to as 'Tubas'. 
And 'Banda Music' was chosen as a sub-theme. 
Then we had to create a 3 day academic conference (with real speakers) for the topic!

Doing research was so much fun! After finalizing who speaks when, and which themes are addressed each day; we created posters for each day + giveaways for attendees of the conference + a stationary system (letterhead/ envelope/ business cards). 

The title of the conference 'OOMPAHist' came from the notion that the sousaphone makes an oompah oompah oompah sound! Naming the conference was the hardest, I began with real boring titles (like: Sousaphones across cultures and musical styles)!! Until I started coming up with quirky ones! One title that I was planning to go with was 'Coiled' coming from the way the sousaphone coils around the musician's body.

Here's my wordlist:

And here's my statement for the conference:
'OOMPAHist Conference celebrates the role of the Sousaphone on a global level. The conference exposes music lovers to the instrument and connects professional musicians with others in the field. OOMPAHist celebrates the multi-nationality of the instrument and its crucial part in different cultures. 
The conference not only offers lectures by professors from the most notable schools; but also offers workshops, film screening, and performances by bands from around the world.'

This is my logo for the conference:
The actual look of the logo was inspired from Mexican Papel Picado I got very delicate paper and hand cut the logo to stay true to how Papel Picados are made. This took hours, but I was very happy with the results!

I named each day Valve 1/ Valve 2/ Valve 3, going with the fact that a sousaphone has 3 valves. 

For the visual theme I was going for a Folksy + Hand-drawn look. And since Banda Music is a sub-theme, I tried to slip in Mexican inspired visuals here and there!
I also wanted to make the posters look versatile because the conference does celebrate all the types of music + cultures that use the sousaphones (sousaphones are also used in Jazz and ballet 'in Stravinsky's Rite of Spring, my favorite ballet!'.

Early sketches + thumbnails for the posters:

PART II of this will be posted soon!