May 30, 2012

OOMPAHist Conference: PART II

Last week I wrote Part I of OOMPAHist Conference [can be read here!]
This is Part II, the last part about this project.
Below are the final posters [originally 20x30 inches], the posters went through so many revisions, they were the main components of this project. 



Valve 1: an illustration of Mr. John Philip Sousa [the inventor of the Sousaphone]
I exaggerated the curves of the sousaphone around Mr. Sousa and used several layers
of the sousaphone! The portrait was drawn with pencil on sketchbook paper, the sousaphone was drawn with pencil as well and a silhouette was cut out of Kraft paper.
The music bubbles were collaged on illustration board, after printing several sheet music and cutting them into pieces. 
The first day of the conference takes attendees into the 'back-story' of the sousaphone. 
The day consists of panel discussions + lectures on the history of the instrument and its inventor and also music education [going through educating through picturebooks discussed by Lemony Snicket and then music education in high schools discussed by a high school music teacher and finally Music Colleges].
The day closes with two workshops on playing the sousaphone, one workshop for beginners and the other for advanced players. 



Valve 2: The second day of the conference is the 'global-stage', celebrating the diversity of the sousaphone. The second day also includes a focus on Banda Music [ NYC based Banda Sinaloense de los Muretos will be performing along side the Mexican all female members Banda Sonadoras].
The day ends with the screening of the documentary 'Gypsy Caravan'.
The illustration is based on a tiny doll I got from 'La Sirena' a Mexican folk
arts store [went there for inspiration when I started working on this project]! 
I drew the doll, then decided to make a lino-cut out of it! I also made a Papel Picado
banner! To stay consistent with the 1st poster, music bubbles were used on a ridiculously tiny sousaphone and escaping off the left lower corner! 
the layering aspect was repeated here too.



Valve 3: The third and final day is all about networking and connecting amongst sousaphone players! The day starts off with career advice [social media promotion + touring and crossing borders legalities + getting sponsorships]. Then, a focus on the instrument is presented with a demo on fixing the sousaphone and an introduction to Musicians without Borders Instrument Fund. And the day ends with an open discussion with bands from 3 different countries & musical styles, discussing their journey, inspiration, and mingling with attendees. The illustration I drew was based on a doodle of different Sousaphone players. I decided to keep the naive aspect so the characters are relatable to any musician [unlike the 1st poster were I needed to get the likeness of a historical recognizable figure]. 

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Giveaways



Stickers of characters from the 3rd poster + music bubbles!
Making this giveaway was the most fun, making the packaging for it was too :)



A Sousaphone Repair Kit was the 2nd giveaway!
It was easy since I based off the packaging on the stickers packaging to stay consistent.

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Statinary

[Business cards + Letterhead + Envelope]







3 comments:

  1. sarah.. what a wonderful compilation on a wonderful topic and event... clever and well done. I play Souse marches on my accordion and when I was little I had a CRUSH on John Philip Sousa... I am going to send you some recordings from his band.. Lovely to see your work.

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  2. Leah: Thank you!

    Annie: Thanks :) I was thinking about you and Tony while working on this project, I knew that both of you would know more than me about this topic!

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